Resources

Mukund Srinivasan

The Nuances & Complexities of Loyalty Economics: Understanding the Dynamics of Loyalty Programs

Loyalty programs have become ubiquitous in today's business landscape, serving as a strategic tool to foster customer loyalty and drive...

The Brand Called You podcast

How can companies implement loyalty programs in their Marketing

Marketing has become more important in today’s age of business as the market is becoming more and more competitive. Implementing loyalty...

Ajay Row

Why most loyalty programs do not work

And why they cannot work - through no fault of the loyalty team. For almost all companies, ranking their customers from the most margin...

Ajay Row

Why a single CAC doesn't make sense - Part 1

All lifeforms respond to incentives. Higher life-forms, "care". And that is a key goal for folks in marketing (especially CRM, loyalty,...

Ajay Row

Why a single CAC doesn't make sense - Part 2

In your market, let’s say there are two types of customers you can acquire. The first (1) will stay for 20 years, the other (2) for 3...

Hippo Brain podcast

Making a loyalty program that works!

Ajay Row shares anecdotes from his experience of 25+yrs on good & bad loyalty programs, and tips on how to build one that works!

Ajay Row

The Math of Loyalty Programs - Part 5: Communication

Thanks for joining me here. This is the pen-ultimate article of the present series. Communication. Ideas. Uncreative creative. Data. How...

Ajay Row

The Math of Loyalty Programs - Part 4: Data / Analytics

Thanks for joining me here. This is perhaps the most important and yet least detailed article of the present series. A tough topic to...

Ajay Row

The Math of Loyalty Programs - Part 3: Recognition / Moments / Learning Relationships / Habit

First, and most important, thank you for being here. Frankly, I wasn't sure I should write this article. 214 folks clicked on my previous...

Ajay Row

The Math of Loyalty Programs - Part 2 : Rewards / Currency

This is the second of what I hope will be six articles in all. It is a continuation of my previous article on The Math of Loyalty...

Ajay Row

The Math of Loyalty Programs - Part 1

Assume a company has: Revenue: 100 Operating costs: 90 Profit would be: 10 A loyalty expert says the company should launch a loyalty...